Prevention

• Increase the delay in the onset of sex amongst young people
• Increase people’s perception of risk to HIV infection in relation to their behaviours (Alcohol, transactional sex etc) and sexual partnerships and encouraging the development of risk reduction strategies.
• Reduce the number of multiple and concurrent partnerships
• Promote correct and consistent condom usage with all partners.

Counselling and Testing

• Increase the number of people, especially men who undergo Voluntary Counselling and Testing for HIV and who receive their test results. 
• Increase the number of people who test for HIV on regular basis

Care and Support

• Increase awareness of the linkages between HIV and TB
• Increase awareness about TB and its  symptoms .
• Increase awareness of opportunistic infections and the need for early treatment
• Promote Positive living and Positive Prevention

Treatment

• Promote treatment literacy in particular adherence

Strategic Information

• Analyse the underlying behaviours and factors driving the epidemic to inform programmatic focus areas
• Determine the impact of communication interventions being undertaken in South Africa
• Undertake qualitative studies to deepen the understanding of why people engage in certain behaviours and to determine the language that  can be used to  convey relevant messages.
• Use periodic quantitative surveys to measure program progress

Advocacy

Undertake advocacy with policy and decision makers within government and civil society to ensure a more evidence based and strategic approach to HIV communication for prevention, care and support.